Do you know where your market is?

Do you know where your market is?

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The famous ad starts out, “It’s 10 p.m., do you know where your children are?” Most of us, at any time of the day, may be wondering where our market it is. Of course Facebook and Twitter are all the buzz right now – but your target market may not be on Facebook. Although the…

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Medical & Scientific Animations: 5 steps to bring your technologies and procedures to life

Medical & Scientific Animations: 5 steps to bring your technologies and procedures to life

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Many of us have seen the amazing results 3D animations can bring to medical technologies and procedures. These carefully-crafted and engaging digital stories can instantly communicate the benefits and advantages of a specific procedure.  While real-life surgical videos have their strengths, the advantages in digital animations comes in their ability to simplify and clarify potentially…

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Should my practice be on Foursquare?

Should my practice be on Foursquare?

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Haven’t heard of Foursquare? What about Gowalla? Don’t worry, it’s a part of a new and upcoming technology called Location Based Services (LBS). Just like you can share a photo or video on Facebook, you can also share your physical location using your smart phone (basically any phone with GPS built in, like the iPhone…

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Is it dead yet?

Is it dead yet?

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You hear people say, “Print is dead.” or “TV is Dead.” Print isn’t dead (you might say it’s on life support). TV isn’t dead. Nothing showcased this more than this week’s coverage of the death of Osama Bin Laden. I, personally, heard about his death via text message. The first thing I did was log…

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How To Deliver What Customers Want

How To Deliver What Customers Want

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In today’s tough economy, it is vital to focus your marketing efforts on your customers’ needs. But what are those needs? Do you really know what drives customers to your practice or makes them select your products and services over a competitor’s? You may think you have the answers based on customer surveys or patient…

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Does caring = profits?

Does caring = profits?

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Social media is all about caring. Why are you on Facebook? Because you care about what your friends are doing. Whether or not you should care (especially about the 500th photo of your aunt’s cat) is another question. But we all are on social media because we care about the people we are connected to….

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