Should You Move Your Call Center to VOIP?

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A great article on the advantages and disadvantages of moving a call center over to VOIP (internet based phone service). Whichever you choose, you need to ensure your call center, whether a single individual or a large pool of people,  is rock solid in technology and with exemplary customer/patient service. Your personnel manning the phones…

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Accuracy vs. Precision in Marketing

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Precision We all know that ad campaigns have long been a hallmark of marketing. Why? Campaigns allow an aspect of product or service’s value to be amplified over and over again through ads that are slightly different but really, at their core, the same. The repetition of this message through ads that closely parallel one…

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