Business Practices

The Fate Of Your Practice Lies In This Person’s Hands (Hint: NOT You)

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Did you know that ONE person in your practice yields MORE power to make or break your bottom line, to amp up or shut down your patient load, than anyone else? It’s true. And you may never guess who that person is. It’s your phone person. Yes, I’m serious. The person you are paying $14/hr…

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Competitive Focus

Competitive Focus, Part 2

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This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here.  Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s…

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Competitive Focus, Part 1

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What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it?…

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