Content Marketing – The Method to the Madness

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    There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a…

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Text Messages – Everyone’s Favorite

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  Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your prospect conversion arsenal. Now, we mentioned this previously, but it’s worth reiterating: Make…

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