Conversion Killers

Conversion Killers to Avoid

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  Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but it’s worth devoting a section to…

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Facebook Messenger – The Next Big Thing

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OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for the almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new features in an effort to make…

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Your Front Office: Asset or Liability?

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  Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated…

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Roll Out the Red Carpet!

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Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. It is noble and challenging work. While…

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Reputation Management

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By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor….

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Content Marketing – The Method to the Madness

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    There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a…

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Text Messages – Everyone’s Favorite

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  OK, now that we’ve covered some email rules, let’s move on into text messages. Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in…

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Email

EMAIL – A 7-Part “Write Winning Emails” Formula

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  OK, now that we’ve covered some phone rules, let’s move on to email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a…

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PHONE – A Fresh Take on an Old Classic

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  Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone…

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Tips and trciks to master the digital conversation

Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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