Roll Out the Red Carpet!

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Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. It is noble and challenging work. While…

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Reputation Management

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By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor….

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Content Marketing – The Method to the Madness

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    There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a…

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Text Messages – Everyone’s Favorite

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  Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your prospect conversion arsenal. Now, we mentioned this previously, but it’s worth reiterating: Make…

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EMAIL – A 7-Part “Write Winning Emails” Formula

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  OK, now that we’ve covered some phone rules, let’s move on into email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a…

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PHONE – A Fresh Take on an Old Classic

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  Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone…

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Account Manager Needed!

Account Manager Needed!

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The Account Manager coordinates all aspects of the development and execution of creative campaigns, marketing strategies and individual client projects. The ideal Account Manager must thrive in a high-energy, fast-paced environment, have exceptional organizational skills, have a proactive attitude, excellent people skills and a sincere interest in the client’s business. The Account Manager is primarily…

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Junior Graphic Designer Needed

Junior Graphic Designer Needed

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We are looking for a Junior Designer who’s got the chops to help us reach the next level in our development. So, you’re an up-and-coming, brilliant, top-of-your-peers graphic designer? Are you looking for a challenging, high-energy career in advertising that tests all of your skills? Looking for an employer that pays a solid salary, offers…

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Social Media Strategist Needed

Social Media Strategist Needed

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Do you eat, sleep and breathe social media? Good. We need you. Now hiring: A young, talented, super smart social media BEAST (AKA Social Media Coordinator). Here are the specs. PS – This is an entry level opening so recent graduates are encouraged to apply. Responsibilities Monitor and post on blogs, forums, and social networks…

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Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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