Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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The Seven ‘Be’s of Building Relationships with Millennials

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  Millennials now make up the largest portion of the workforce in America, steadily taking over the retiring Baby Boomers. Their enormous buying power cannot be ignored. Here are seven things to keep in mind when marketing to millennials: Be Real. The prerequisite for building any relationship is trust. So, be yourself. You should aim…

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Yes, Tweets and Selfies Can Boost Your Revenue

Yes, Tweets and Selfies Can Boost Your Revenue

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The genie is out of the bottle. The world is changing—fueled by an endless stream of tweets and selfies. Today, social media’s emerging power players are Twitter and Instagram. Every day their influence seems to grow exponentially, especially when it comes to marketing. If your practice is still on the sidelines, you are missing valuable…

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Maximizing Your Online Presence

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  Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere?…

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Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

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The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable…

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Client Complaint – Website Woes from Big Box Website Providers

Client Complaint – Website Woes from Big Box Website Providers

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I’d like to share with you a common frustration I’m hearing more and more from new clients. To set the scene: recently we’ve been in the launch phase with 2 practices. As part of our launch process, we review our clients’ websites to make sure all the pieces are in place to convert visitors into…

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It’s All About the Headline? 10 Perspectives

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Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD…

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Your Brand and the Brain

Your Brand and the Brain

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Face it. The human brain likes patterns. Our brain “thinks” by taking in information and comparing it using a predictable pattern it has encountered in the past. In this way, our brains are constantly predicting and setting expectations. In a recent NPR report, David Linden, a professor of neuroscience at Johns Hopkins, stated: It helps…

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