Conversion Killers

Conversion Killers to Avoid

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  Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but it’s worth devoting a section to…

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Your Front Office: Asset or Liability?

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  Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated…

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Roll Out the Red Carpet!

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Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. It is noble and challenging work. While…

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PHONE – A Fresh Take on an Old Classic

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  Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone…

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Tips and trciks to master the digital conversation

Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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13 Ways to have the BEST Phone Team

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By Cyndi Miller, CEO of Miller Public Relations Ever had a bad phone experience when calling a doctor’s office? Ever get caught in a phone tree you couldn’t get out of? Yeah, me too. Remember the frustration you felt? As someone who works in the medical profession, it should be your constant goal to make…

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The Seven ‘Be’s of Building Relationships with Millennials

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  Millennials now make up the largest portion of the workforce in America, steadily taking over the retiring Baby Boomers. Their enormous buying power cannot be ignored. Here are seven things to keep in mind when marketing to millennials: Be Real. The prerequisite for building any relationship is trust. So, be yourself. You should aim…

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Three Best Ways to Reach Millennials Using Marketing

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Millennials were the first to grow up with technology at their fingertips. They are used to constant connection and most millennials will be connected to multiple devices at the same time. Brands must maintain constant communication with millennials. They need to be able to provide support whenever millennials want it. The 9-5 lifestyle is a…

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Millennials Defined (and Why We LOVE Them Anyway)

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  Oh, Millennials. Sweet millennials. Those darling cupcakes. Those fragile snowflakes…..the butt of all the good jokes. You’ve heard all the unflattering adjectives used to describe them…lazy…entitled…self-absorbed. But here at Miller Public Relations, we don’t embrace that mindset. And we coach our clients not to embrace it either. Let’s talk about why. If you do…

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Slow Summer Solution: 8 Ways to Fill Your Waiting Room this Summer

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**RINGGGGG RINGGGGGG** The final school bell for the summer has sounded. Children and teens are home, vacations have started, and the distractions have begun. You know what I’m talking about. All the summer activities, adventures and money spending that are keeping your patients (new and old) from booking appointments are underway. Don’t sit back and…

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