Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

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The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable…

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Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

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As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the…

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Eliminate No Shows

3 Practical Ways to Eliminate No-Shows TODAY!

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No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your…

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Competitive Focus

Competitive Focus, Part 2

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This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here.  Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s…

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Competitive Focus, Part 1

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What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it?…

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The Groupon Train: To Jump On or Jump Over?

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These days, there are daily deal sites just about every direction you turn online. Through Groupon, LivingSocial, Google Offers and a seemingly endless list of others, consumers are promised discounted prices and vendors a big return. If you’re hesitant to jump on the daily deals bandwagon for your business, your reservations may be founded. To…

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How To Deliver What Customers Want

How To Deliver What Customers Want

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In today’s tough economy, it is vital to focus your marketing efforts on your customers’ needs. But what are those needs? Do you really know what drives customers to your practice or makes them select your products and services over a competitor’s? You may think you have the answers based on customer surveys or patient…

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