Your Front Office: Asset or Liability?

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  Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated…

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It’s All About the Headline? 10 Perspectives

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Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD…

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