Reputation Management

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By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor….

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Text Messages – Everyone’s Favorite

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  Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your prospect conversion arsenal. Now, we mentioned this previously, but it’s worth reiterating: Make…

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Posted in Digital Marketing | |

EMAIL – A 7-Part “Write Winning Emails” Formula

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  OK, now that we’ve covered some phone rules, let’s move on into email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a…

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Posted in Digital Marketing | |

PHONE – A Fresh Take on an Old Classic

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  Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone…

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Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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Three Best Ways to Reach Millennials Using Marketing

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Millennials were the first to grow up with technology at their fingertips. They are used to constant connection and most millennials will be connected to multiple devices at the same time. Brands must maintain constant communication with millennials. They need to be able to provide support whenever millennials want it. The 9-5 lifestyle is a…

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Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

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As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the…

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Client Complaint – Website Woes from Big Box Website Providers

Client Complaint – Website Woes from Big Box Website Providers

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I’d like to share with you a common frustration I’m hearing more and more from new clients. To set the scene: recently we’ve been in the launch phase with 2 practices. As part of our launch process, we review our clients’ websites to make sure all the pieces are in place to convert visitors into…

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Posted in Branding Digital Web Design | |
Website Redesign Proposal

Case Study: Small Hands Big Hearts Website Redesign Proposal and Strategy

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Built Specifically for Business Growth Goals The great folks at Small Hands Big Hearts Pediatric Therapy Management, LLC Small Hands Big Hearts Pediatric Therapy (SHBH) contacted us seeking a comprehensive marketing strategy. Part of this included a new website redesign proposal and strategy. At Miller Public Relations we know an effective, practice-building website must be…

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The Groupon Train: To Jump On or Jump Over?

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These days, there are daily deal sites just about every direction you turn online. Through Groupon, LivingSocial, Google Offers and a seemingly endless list of others, consumers are promised discounted prices and vendors a big return. If you’re hesitant to jump on the daily deals bandwagon for your business, your reservations may be founded. To…

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