Text Messages – Everyone’s Favorite

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  Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your prospect conversion arsenal. Now, we mentioned this previously, but it’s worth reiterating: Make…

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PHONE – A Fresh Take on an Old Classic

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  Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone…

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Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

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Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

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EMAIL – A 7-Part “Write Winning Emails” Formula

EMAIL – A 7-Part “Write Winning Emails” Formula

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  OK, now that we’ve covered some phone rules, let’s move on into email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a…

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The Seven ‘Be’s of Building Relationships with Millennials

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  Millennials now make up the largest portion of the workforce in America, steadily taking over the retiring Baby Boomers. Their enormous buying power cannot be ignored. Here are seven things to keep in mind when marketing to millennials: Be Real. The prerequisite for building any relationship is trust. So, be yourself. You should aim…

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Three Best Ways to Reach Millennials Using Marketing

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Millennials were the first to grow up with technology at their fingertips. They are used to constant connection and most millennials will be connected to multiple devices at the same time. Brands must maintain constant communication with millennials. They need to be able to provide support whenever millennials want it. The 9-5 lifestyle is a…

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Millennials Defined (and Why We LOVE Them Anyway)

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  Oh, Millennials. Sweet millennials. Those darling cupcakes. Those fragile snowflakes…..the butt of all the good jokes. You’ve heard all the unflattering adjectives used to describe them…lazy…entitled…self-absorbed. But here at Miller Public Relations, we don’t embrace that mindset. And we coach our clients not to embrace it either. Let’s talk about why. If you do…

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Yes, Tweets and Selfies Can Boost Your Revenue

Yes, Tweets and Selfies Can Boost Your Revenue

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The genie is out of the bottle. The world is changing—fueled by an endless stream of tweets and selfies. Today, social media’s emerging power players are Twitter and Instagram. Every day their influence seems to grow exponentially, especially when it comes to marketing. If your practice is still on the sidelines, you are missing valuable…

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Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

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The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable…

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Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

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As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the…

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