Reputation Management

Posted on by

By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor….

Read More | Leave a Comment

Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Posted on by

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to…

Read More | Leave a Comment

Three Best Ways to Reach Millennials Using Marketing

Posted on by

Millennials were the first to grow up with technology at their fingertips. They are used to constant connection and most millennials will be connected to multiple devices at the same time. Brands must maintain constant communication with millennials. They need to be able to provide support whenever millennials want it. The 9-5 lifestyle is a…

Read More | Leave a Comment

Millennials Defined (and Why We LOVE Them Anyway)

Posted on by

  Oh, Millennials. Sweet millennials. Those darling cupcakes. Those fragile snowflakes…..the butt of all the good jokes. You’ve heard all the unflattering adjectives used to describe them…lazy…entitled…self-absorbed. But here at Miller Public Relations, we don’t embrace that mindset. And we coach our clients not to embrace it either. Let’s talk about why. If you do…

Read More | Leave a Comment

Yes, Tweets and Selfies Can Boost Your Revenue

Yes, Tweets and Selfies Can Boost Your Revenue

Posted on by

The genie is out of the bottle. The world is changing—fueled by an endless stream of tweets and selfies. Today, social media’s emerging power players are Twitter and Instagram. Every day their influence seems to grow exponentially, especially when it comes to marketing. If your practice is still on the sidelines, you are missing valuable…

Read More | Leave a Comment

Maximizing Your Online Presence

Posted on by

  Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere?…

Read More | Leave a Comment

It’s All About the Headline? 10 Perspectives

Posted on by

Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD…

Read More | Leave a Comment

Your Brand and the Brain

Your Brand and the Brain

Posted on by

Face it. The human brain likes patterns. Our brain “thinks” by taking in information and comparing it using a predictable pattern it has encountered in the past. In this way, our brains are constantly predicting and setting expectations. In a recent NPR report, David Linden, a professor of neuroscience at Johns Hopkins, stated: It helps…

Read More | Leave a Comment

Timeline Features New to Facebook But Not Social Media

Timeline Features New to Facebook But Not Social Media

Posted on by

Whether you’re ready or not, Facebook is switching it up yet again. On March 30th, Facebook business pages will automatically be switched to the new Facebook Timeline. The new Timeline feature, first introduced to personal pages in mid-December, has only become available to business pages as of February 29th. Some of the major changes include…

Read More | Leave a Comment

7 Must-Do Tips for Writing a Killer Blog Post

7 Must-Do Tips for Writing a Killer Blog Post

Posted on by

Are you thinking about starting a blog? Maybe you’ve already begun but need a little guidance. Whether you’re a beginner or a self-proclaimed pro, we’ve outlined 7 tips to help your blog attract the attention it deserves. 1.)  First and foremost, blog about a topic you’ve known and enjoyed for a while. Arguably, the worst…

Read More | Leave a Comment