Accuracy vs. Precision in Marketing

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Precision We all know that ad campaigns have long been a hallmark of marketing. Why? Campaigns allow an aspect of product or service’s value to be amplified over and over again through ads that are slightly different but really, at their core, the same. The repetition of this message through ads that closely parallel one…

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The Lead Buckets: Nurturing Your Leads Toward The Sale

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Chances are, you are dropping leads. Valuable marketed to leads. Potential revenue generating leads. Leads that need to be converted into clients, customers or patients. Lead loss happens all the time in nearly every business. What is Happening At Miller Public Relations, we have been about marketing and public relations long enough to see the…

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It’s All About the Headline? 10 Perspectives

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Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD…

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7 Must-Do Tips for Writing a Killer Blog Post

7 Must-Do Tips for Writing a Killer Blog Post

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Are you thinking about starting a blog? Maybe you’ve already begun but need a little guidance. Whether you’re a beginner or a self-proclaimed pro, we’ve outlined 7 tips to help your blog attract the attention it deserves. 1.)  First and foremost, blog about a topic you’ve known and enjoyed for a while. Arguably, the worst…

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How You can Join the Researching-Reviews-Before-Purchasing Movement

How You can Join the Researching-Reviews-Before-Purchasing Movement

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The way we make consumer decisions has drastically changed. Think back to the last time you purchased something over $100 – for example, a TV. Before the Internet Age, you would go to the store and ask the customer service representative what they thought was the best buy. You might ask your friends what TV…

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Do You Pass the So What Test?

Do You Pass the So What Test?

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Before you post on social media, first put it through the “So What” test. This is the easiest way to see if your social media is relevant. It’s easy. After every post, ask yourself, “So What?” Many fail at this test. Why? Because the company is only cared about one thing – their own best…

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Is Mobile Marketing Right For My Business?

Is Mobile Marketing Right For My Business?

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A lot of attention has been placed on mobile marketing (otherwise known as marketing done for a mobile device – like a cell phone or tablet) recently. So, it has a lot of companies asking if mobile marketing is right for them. Let’s dive in to see if it is right for you. Immediate Response…

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Don’t think social media is powerful? You will after reading this.

Don’t think social media is powerful? You will after reading this.

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There are people who think of social media as some sort of peaceable kingdom – where everyone gets along and rainbows and butterflies are abundant. Sure, social media can seem a bit touchy-feely at times, but it has grown to be one of the most powerful tools online. Think about this: Twitter was used to…

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A Quick Guide to Facebook Ads

A Quick Guide to Facebook Ads

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You’ve probably seen ads show up on your Facebook page, but wondered how it all works. Facebook Advertising is actually the largest display advertising company in the world now. It’s no surprise. Facebook now has over 750 million users and it can be a great place to reach your audience. Here’s why: Easy Facebook Ads are very…

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Do you know where your market is?

Do you know where your market is?

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The famous ad starts out, “It’s 10 p.m., do you know where your children are?” Most of us, at any time of the day, may be wondering where our market it is. Of course Facebook and Twitter are all the buzz right now – but your target market may not be on Facebook. Although the…

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