Maximizing Your Online Presence

Posted on by

  Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere?…

Read More | Leave a Comment

Your Brand and the Brain

Your Brand and the Brain

Posted on by

Face it. The human brain likes patterns. Our brain “thinks” by taking in information and comparing it using a predictable pattern it has encountered in the past. In this way, our brains are constantly predicting and setting expectations. In a recent NPR report, David Linden, a professor of neuroscience at Johns Hopkins, stated: It helps…

Read More | Leave a Comment

MPR Welcomes Christina Hohman to the Team

MPR Welcomes Christina Hohman to the Team

Posted on by

Miller Public Relations is pleased to announce its most recent addition, Social Media Specialist and Account Executive, Christina Hohman. Christina joins MPR from Charleston, SC, where she graduated with her Master’s of Art in Communication from the College of Charleston. Before relocating to Charleston, Christina attended Marshall University in Huntington, WV, and obtained a double…

Read More | Leave a Comment

How You can Join the Researching-Reviews-Before-Purchasing Movement

How You can Join the Researching-Reviews-Before-Purchasing Movement

Posted on by

The way we make consumer decisions has drastically changed. Think back to the last time you purchased something over $100 – for example, a TV. Before the Internet Age, you would go to the store and ask the customer service representative what they thought was the best buy. You might ask your friends what TV…

Read More | Leave a Comment

Do You Pass the So What Test?

Do You Pass the So What Test?

Posted on by

Before you post on social media, first put it through the “So What” test. This is the easiest way to see if your social media is relevant. It’s easy. After every post, ask yourself, “So What?” Many fail at this test. Why? Because the company is only cared about one thing – their own best…

Read More | Leave a Comment

What New Facebook Changes Mean For Brands

What New Facebook Changes Mean For Brands

Posted on by

For us social media nerds, we’ve been listening to all of the new Facebook improvements. Of course you’ve noticed a big change in the way your Newsfeed looks, but do you know about all the new changes? To learn about one of the biggest changes, the Timeline profile, visit this site Facebook created. http://www.facebook.com/about/timeline In…

Read More | Leave a Comment

Is Mobile Marketing Right For My Business?

Is Mobile Marketing Right For My Business?

Posted on by

A lot of attention has been placed on mobile marketing (otherwise known as marketing done for a mobile device – like a cell phone or tablet) recently. So, it has a lot of companies asking if mobile marketing is right for them. Let’s dive in to see if it is right for you. Immediate Response…

Read More | Leave a Comment

Social media: Go, go, go or slow, slow, slow?

Social media: Go, go, go or slow, slow, slow?

Posted on by

We are living in Generation NOW. Social media and the Internet have conditioned us to expect things instantly.  For example, you ask your followers for dinner suggestions and within minutes you have many options to choose from. As a consumer, my desire for an instantaneous response is no different when I’m posting to my friends…

Read More | Leave a Comment

Don’t think social media is powerful? You will after reading this.

Don’t think social media is powerful? You will after reading this.

Posted on by

There are people who think of social media as some sort of peaceable kingdom – where everyone gets along and rainbows and butterflies are abundant. Sure, social media can seem a bit touchy-feely at times, but it has grown to be one of the most powerful tools online. Think about this: Twitter was used to…

Read More | Leave a Comment

Everything you need to know about Google+

Everything you need to know about Google+

Posted on by

What is Google+? Simply put, Google+ is Google’s answer to Facebook. But is Google+ a straight copy of Facebook? Not really. The main difference is that Google+ acts as a social layer on top of every Google product. Now, you can +1 anything (think of +1’ing like Liking something on Facebook). It’s the same idea….

Read More | Leave a Comment