Author: MillerPR


Yes! Let a 25-Year-Old Handle Your Marketing

By Cyndi Miller, CEO of Miller Public Relations Wait. What?!? There’s no need to start over at the top. You read correctly the first time. If you have internal and/or external marketing needs – anything from targeted multi-channel advertising campaigns with the strongest digital presence to five-star team training coupled with an enhanced reputation management […]

Choosing a Healthcare Marketing Agency: Six Things You Need to Know

By Cyndi Miller, CEO of Miller Public Relations Have you reached a crossroads in the growth of your practice where you realize it is no longer feasible to go it alone? Congratulations! I can’t think of a greater challenge to be faced with and the future success of your practice depends on what you do […]

Conversion Killers to Avoid

Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but it’s worth devoting a section to these […]

Facebook Messenger – The Next Big Thing

OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for the almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new features in an effort to make […]

Your Front Office: Asset or Liability?

Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated greeting […]

Roll Out the Red Carpet!

Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. It is noble and challenging work. While […]

Reputation Management

By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. […]

Content Marketing – The Method to the Madness

There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a place in […]

Text Messages – Everyone’s Favorite

OK, now that we’ve covered some email rules, let’s move on into text messages. Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your […]

EMAIL – A 7-Part “Write Winning Emails” Formula

OK, now that we’ve covered some phone rules, let’s move on to email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a spammy […]