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the "yes!" blog

How to Master Direct-to-Consumer Medical Marketing

Brand Your Differentiator Many physicians don’t think that their “product” is something that can/should be marketed directly to the consumer. In most cases, that’s simply not true. In fact, for many specialties, direct-to-consumer marketing presents a great opportunity to grow your practice in a very strategic way. Here’s why. Consumers (i.e., your future patients) are […]

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Someone Has to be the Mature One: Meet Geoff

Geoff Hays is the media buyer extraordinaire at Miller Public Relations. He’s been in this role since 2018, but a fun fact about Geoff is that he’s worked at Miller Public Relations (on and off, full-time, part-time and freelance) for about 20 years. Now, that’s some tenure! Geoff brings maturity, wisdom and experience to the […]

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The Anatomy of a Great Campaign

Every now and then, you knock one out of the park. Whether it’s an idea, a conversation, a meal prepared or even a deliverable at work, there’s not much sweeter than the moment it all comes together and just works. At Miller Public Relations, we sincerely want every project we work on to be a […]

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Can Influencer Marketing Sell Services?

A Spotlight on Successful Influencer Campaigns Without a Physical Product You’ve seen them. Instagram videos of A-list actors peddling everything from shampoo and workout wear to collagen for your coffee. Maybe you’ve even bought said shampoo, yoga pants or collagen. At the very least, you’ve seen and remember the campaigns, right? Why? Because they work. […]

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The Importance of Patient Follow-Up

A few years ago, my son’s pediatrician retired, and I took him to see a new one for the routine physical he needed to play football at school. After this appointment, the new doctor personally made a follow-up phone call to see if everything met our expectations in the first visit. What?! I mean, my […]

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Miller Public Relations Named Top Agency in Fort Worth by Expertise.com

We’ve got something exciting to share. Expertise.com recently scored 118 marketing agencies in Fort Worth, and Miller Public Relations was named in the top 20! Agencies were scored on more than 25 variables across five key categories, and Expertise.com analyzed the results to curate a hand-picked list of the best. The selection criteria included: Availability. […]

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Hello, 2021! We’re so happy you’re here

A Word About Marketing in a Pandemic World Happy New Year! As we step into 2021, you, like many of us, may be feeling a few different emotions. Relief? Gratitude? Exhaustion? Expectation? Maybe even some cautious optimism? Yep. We’re feeling all the feels, too. After the year we all just endured, few of us would […]

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Finish Strong

It’s the Miller Public Relations Way 2020 was hard, y’all. It was weird. And challenging. And a host of other kooky things. But here we are, on the eve of 2021, and you know what? If you’re reading this, you made it. We may all be a little weary and worn, but we made it. […]

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