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the "yes!" blog

3 Things That Can Kill a Campaign

By Amanda Polk As a professional marketer, I like to build new client relationships on a foundation of proper expectations. No glitz, glamour or empty promises here! Marketing works. Of course it does! But you have to be artful in your implementation. Executing a solid strategy goes way beyond the creative (even if it’s straight […]

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Meet our Accounts Assistant

Every Office Needs a Ray of Sunshine! By Tammy Hinojos, Director of Editorial Services Spring 2020 surely wasn’t what any of us expected, but no one can argue that at least the weather has been beautiful! Here at MPR, the forecast looks great, and our newest team member Jordan Austin really brings the sunshine. I […]

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Re-Engagement Strategies—Beyond the Shutdown

How was your pandemic spring? Yeah, ours, too. But as they say about lemons, we’ve been mixing up some great lemonade over here—brainstorming ideas, talking to clients, researching trends, tweaking our own messaging and then helping our clients use this downtime to tweak theirs. To help continue the conversation about the best ways to emerge […]

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What Should We Do Now? When Should We Start?

These are the two most common questions I’m getting from clients now that economies and businesses are starting to re-open. So what is the answer? Full transparency here – I’m not sure! I don’t think anyone is. That’s the nature of an unprecedented event, right? But that doesn’t mean we shouldn’t use our knowledge and […]

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Cluster Content Marketing

By Tammy Hinojos, Director of Editorial Services at Miller Public Relations Unless you’re a copywriter, it may not excite you to read a blog about, um, writing. And that’s fair. But if you’re a business owner with a website and you’d like to increase traffic to your site, I promise this juice is worth the […]

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How Feeding Hungry Children Made Me a Better Marketing Consultant

Perspective. In the dictionary, you see it defined as the state of one’s ideas, the facts known to one, etc., in having a meaningful interrelationship. Essentially, perspective is nothing more than how one sees the world around them based on their knowledge, experience, environment, etc. So how does this have anything to do with marketing? […]

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Let Your Message Match the Moment

We were asked recently to participate in a webinar called the “Refractive Resurrection”. It was a one-hour candid discussion hosted by an industry partner, featuring a panel of marketing experts sharing growth strategies and marketing ideas in the days of COVID-19. Surgeons and practice administrators representing more than 100 ophthalmology and optometry practices attended this […]

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Getting the Most Out of Conference Calls in the COVID Season

Even though much of America is quarantining at home because of COVID-19, many of us are still working. And if you’re anything like us, you’ve been using tools like Zoom, Skype and Facetime to collaborate with your team and/or your clients during your work-from-home season. Here’s a recent screenshot of some of our team members […]

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TeleHealth is a Path Forward in the Days of COVID-19

Keeping Doctors and Patients Connected As the world grapples with the mitigation efforts (hello, social distancing) required to navigate a world health pandemic, healthcare practices of every type are getting up to speed. They’re rolling out telehealth services, online chat, virtual appointments and all kinds of remote services. Recent weeks have kept us busy helping […]

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Big Brands Doing it Right (And Why Not to Go Dark During Hard Times)

During these times of incredible uncertainty, businesses everywhere are staring into the face of hard decisions. Cutbacks. Layoffs. Closures. And it seems like the projected timeline for when “things will get back to normal” keeps getting pushed out and pushed out again. Many of our clients (many of whom are surgeons for elective procedures) are […]

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