Editor’s Note: Before we get into the content below, a quick message about what this is. Every day, we work with clients across the country to grow their practices. This means we’re constantly researching, testing and iterating on new (and seasoned) ideas. It also means that we ask and answer many questions. This weekly newsletter […]
The genie is out of the bottle. The world is changing—fueled by an endless stream of tweets and selfies. Today, social media’s emerging power players are Twitter and Instagram. Every day their influence seems to grow exponentially, especially when it comes to marketing. If your practice is still on the sidelines, you are missing valuable […]
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Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere? “Physicians […]
The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable […]
As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the […]
Ah, the good old days. There was one newspaper, three TV stations and a handful of radio stations. That was it. *Sigh* I bet lead tracking was easy back then. “Where did you hear about us?” “I saw your ad in the weekly newspaper.” Easy as that. That’s how I knew the newspaper ad was working half […]
I’d like to share with you a common frustration I’m hearing more and more from new clients. To set the scene: recently we’ve been in the launch phase with 2 practices. As part of our launch process, we review our clients’ websites to make sure all the pieces are in place to convert visitors into […]
No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]
Build It and They May Not Come – (Increasing Web Traffic) Once I was involved in a building project for a large non-profit. We spent a large sum of time, money and energy to see that building was built correctly and completed by deadline. We even had the audio/video company working 24/7, we and did […]