The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable […]
As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the […]
Ah, the good old days. There was one newspaper, three TV stations and a handful of radio stations. That was it. *Sigh* I bet lead tracking was easy back then. “Where did you hear about us?” “I saw your ad in the weekly newspaper.” Easy as that. That’s how I knew the newspaper ad was working half […]
I’d like to share with you a common frustration I’m hearing more and more from new clients. To set the scene: recently we’ve been in the launch phase with 2 practices. As part of our launch process, we review our clients’ websites to make sure all the pieces are in place to convert visitors into […]
No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]
Build It and They May Not Come – (Increasing Web Traffic) Once I was involved in a building project for a large non-profit. We spent a large sum of time, money and energy to see that building was built correctly and completed by deadline. We even had the audio/video company working 24/7, we and did […]
Built Specifically for Business Growth Goals The great folks at Small Hands Big Hearts Pediatric Therapy Management, LLC Small Hands Big Hearts Pediatric Therapy (SHBH) contacted us seeking a comprehensive marketing strategy. Part of this included a new website redesign proposal and strategy. At Miller Public Relations we know an effective, practice-building website must be […]
Did you know that ONE person in your practice yields MORE power to make or break your bottom line, to amp up or shut down your patient load, than anyone else? It’s true. And you may never guess who that person is. It’s your phone person. Yes, I’m serious. The person you are paying $14/hr […]
This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here. Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s […]
What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it? […]