No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]
Build It and They May Not Come – (Increasing Web Traffic) Once I was involved in a building project for a large non-profit. We spent a large sum of time, money and energy to see that building was built correctly and completed by deadline. We even had the audio/video company working 24/7, we and did […]
Built Specifically for Business Growth Goals The great folks at Small Hands Big Hearts Pediatric Therapy Management, LLC Small Hands Big Hearts Pediatric Therapy (SHBH) contacted us seeking a comprehensive marketing strategy. Part of this included a new website redesign proposal and strategy. At Miller Public Relations we know an effective, practice-building website must be […]
Did you know that ONE person in your practice yields MORE power to make or break your bottom line, to amp up or shut down your patient load, than anyone else? It’s true. And you may never guess who that person is. It’s your phone person. Yes, I’m serious. The person you are paying $14/hr […]
This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here. Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s […]
What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it? […]
How to avoid invisible patients NOTE: If you run a business and not a medical practice, this blog post is 100% applicable to you as well. Just replace the word “patient” with “customer”… Like any courteous patient, you arrive for your 11:00 a.m. appointment 15 minutes in advance and take a seat next to a […]
On Saturday, October 20th, more than 60 businessmen and women eagerly gathered at the Hilton in Grapevine, TX for the Ritz-Carlton Leadership Training seminar presented by Miller Public Relations. Attendees enjoyed delicious food, abundant networking opportunities and refreshing discussions led by Diana Oreck, Vice President of the Global Learning and Leadership Center at Ritz-Carlton Hotel […]
A great article on the advantages and disadvantages of moving a call center over to VOIP (internet based phone service). Whichever you choose, you need to ensure your call center, whether a single individual or a large pool of people, is rock solid in technology and with exemplary customer/patient service. Your personnel manning the phones […]
Precision We all know that ad campaigns have long been a hallmark of marketing. Why? Campaigns allow an aspect of product or service’s value to be amplified over and over again through ads that are slightly different but really, at their core, the same. The repetition of this message through ads that closely parallel one […]