By Cyndi Miller, CEO of Miller Public Relations Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference. –Robert Frost You may have come to a crossroads in your business where it makes strategic sense, and dollars and cents, to consider outsourcing your marketing activities. […]
By Cyndi Miller, CEO of Miller Public Relations Want to greatly improve your return on investment (ROI) through content marketing? Content-rich pages are very important pieces of “real estate” on your website. Speaking of real estate, the key strategy in purchasing prime property is location, location, location. Within a website, in addition to having necessary […]
By Cyndi Miller, CEO of Miller Public Relations Wait. What?!? There’s no need to start over at the top. You read correctly the first time. If you have internal and/or external marketing needs – anything from targeted multi-channel advertising campaigns with the strongest digital presence to five-star team training coupled with an enhanced reputation management […]
By Cyndi Miller, CEO of Miller Public Relations Have you reached a crossroads in the growth of your practice where you realize it is no longer feasible to go it alone? Congratulations! I can’t think of a greater challenge to be faced with and the future success of your practice depends on what you do […]
By Cyndi Miller, Miller Public Relations, CEO Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but […]
By Cyndi Miller, Miller Public Relations, CEO OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new […]
By Cyndi Miller, Miller Public Relations, CEO “Sign in and have a seat. We’ll call you when we’re ready for you.” (delivered with no eye contact) Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the […]
By Cyndi Miller, Miller Public Relations, CEO Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. […]
There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture. Content marketing has a place in […]
OK, now that we’ve covered some email rules, let’s move on into text messages. Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your […]
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