This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here. Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s […]
What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it? […]
How to avoid invisible patients NOTE: If you run a business and not a medical practice, this blog post is 100% applicable to you as well. Just replace the word “patient” with “customer”… Like any courteous patient, you arrive for your 11:00 a.m. appointment 15 minutes in advance and take a seat next to a […]
On Saturday, October 20th, more than 60 businessmen and women eagerly gathered at the Hilton in Grapevine, TX for the Ritz-Carlton Leadership Training seminar presented by Miller Public Relations. Attendees enjoyed delicious food, abundant networking opportunities and refreshing discussions led by Diana Oreck, Vice President of the Global Learning and Leadership Center at Ritz-Carlton Hotel […]
A great article on the advantages and disadvantages of moving a call center over to VOIP (internet based phone service). Whichever you choose, you need to ensure your call center, whether a single individual or a large pool of people, is rock solid in technology and with exemplary customer/patient service. Your personnel manning the phones […]
Precision We all know that ad campaigns have long been a hallmark of marketing. Why? Campaigns allow an aspect of product or service’s value to be amplified over and over again through ads that are slightly different but really, at their core, the same. The repetition of this message through ads that closely parallel one […]
Chances are, you are dropping leads. Valuable marketed to leads. Potential revenue generating leads. Leads that need to be converted into clients, customers or patients. Lead loss happens all the time in nearly every business. What is Happening At Miller Public Relations, we have been about marketing and public relations long enough to see the […]
These days, there are daily deal sites just about every direction you turn online. Through Groupon, LivingSocial, Google Offers and a seemingly endless list of others, consumers are promised discounted prices and vendors a big return. If you’re hesitant to jump on the daily deals bandwagon for your business, your reservations may be founded. To […]
First, our client,Virginia Eye Consultants, was named one of 75 top small businesses in the US and recognized with a Blue Ribbon award by the US Chamber of Commerce. Now, we are very proud to announce they have been named as a top seven finalist by the US Chamber of Commerce. Read the official press […]
Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD […]