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the "yes!" blog

Got Your Head in the Cloud?

If you had not heard of “The Cloud” before yesterday, chances are good you have now that Steve Jobs has put his “i” on it. The cloud is not a new idea: Microsoft tells us to go to “To the cloud!”, Amazon launched its Cloud Drive (complete with Cloud Player for Web and Cloud Player […]

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Do you know where your market is?

The famous ad starts out, “It’s 10 p.m., do you know where your children are?” Most of us, at any time of the day, may be wondering where our market it is. Of course, Facebook and Twitter are all the buzz right now – but your target market may not be on Facebook. Although the […]

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Medical & Scientific Animations: 5 steps to bring your technologies and procedures to life

Many of us have seen the amazing results 3D animations can bring to medical technologies and procedures. These carefully-crafted and engaging digital stories can instantly communicate the benefits and advantages of a specific procedure.  While real-life surgical videos have their strengths, the advantages in digital animations comes in their ability to simplify and clarify potentially […]

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Should my practice be on Foursquare?

Haven’t heard of Foursquare? What about Gowalla? Don’t worry, it’s a part of a new and upcoming technology called Location Based Services (LBS). Just like you can share a photo or video on Facebook, you can also share your physical location using your smart phone (basically any phone with GPS built in, like the iPhone […]

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Is it dead yet?

You hear people say, “Print is dead.” or “TV is Dead.” Print isn’t dead (you might say it’s on life support). TV isn’t dead. Nothing showcased this more than this week’s coverage of the death of Osama Bin Laden. I, personally, heard about his death via text message. The first thing I did was log […]

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How To Deliver What Customers Want

In today’s tough economy, it is vital to focus your marketing efforts on your customers’ needs. But what are those needs? Do you really know what drives customers to your practice or makes them select your products and services over a competitor’s? You may think you have the answers based on customer surveys or patient […]

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Does caring = profits?

Social media is all about caring. Why are you on Facebook? Because you care about what your friends are doing. Whether or not you should care (especially about the 500th photo of your aunt’s cat) is another question. But we all are on social media because we care about the people we are connected to. […]

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Who Really Wins with Negative Advertising?

In the last 15 years, LASIK Surgery has become the number one elective surgical procedure in the world. That’s not surprising given its consistent, predictable and proven outcomes, the increasingly affordability and patients’ appreciation for the life-changing, image-enhancing difference it makes. As the CEO of one of the nation’s most successful advertising agencies specializing in […]

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Fatal SEO Mistakes

First J.C. Penney then Overstock.com. Both corporations felt the wrath of Google for their deceptive Search Engine Optimization (SEO) tactics. Both companies wanted their link to be at the top of the list for various searches, including dresses, vacuum and bunk beds. I mean, who doesn’t, right? That’s a top goal of many marketers; the […]

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