Blueprint for Breakthrough

Posted in Business Practices | March 1,2022

Five Pillars for Moving the Needle in Your Marketing Efforts

If you haven’t heard, we were chosen as the preferred marketing agency for the Small Business Expo in Dallas. We had so much fun working with this high-energy organization that puts on a one-day event designed to help you and your small business from every angle!

From speed networking and industry-specific vendors to educational workshops put on by industry experts (hey, that’s us!), this was a power-packed day designed to give small businesses plenty of inspiration, support, ideas and help. It was a fun time!

Our own Haynes Hudson, Director of Accounts, and Tammy Hinojos, Director of Editorial Services, served on the panel of industry experts and presented a workshop titled Blueprint for Breakthrough: Why Build It and They Will Come is Not Enough.

In it, they laid out five pillar strategies for marketing your business. The session went really well, and so many entrepreneurs and small business owners approached them afterward to chat more about ideas they have, challenges they’re facing and what are the next steps for breaking through with their business.

If you missed the last three pillars, don’t worry! You can find pillar one here, pillar two here and pillar three here.

And now…Pillar 4 is up!

Pillar #4 – Be Smart (getting your message out there)

Establishing a target audience is a must when it comes to getting the word out about your business or product. How? Here are three things to consider when it comes to creating a target audience.


Choose a location to market to. You don’t want your cute sandals to be marketed somewhere cold like Wisconsin in the middle of winter, do you? Probably not, so choose somewhere that’s warm year-round, like Florida or California.


There’s a lot more to it than just location. Who are you targeting? Men? Women? What age group? Singles? Married? Profession? Income? Would you want to market your cute handmade tumbler cups to men over the age of 65? Most likely not. You’d probably target younger women. Lots to think about here!


Last, but certainly not least, target people who are actually interested in the product or service. For example, if you’re selling insulated water bottles, you’d likely want to target people who enjoy hiking, working out and even going to the beach.

Now that we’ve gone over the fourth pillar, you might be thinking, how do I establish my audience?

Trust a Marketing Expert

At Miller Public Relations, we sincerely love working with small businesses; mainly because we are a small business ourselves! So we deeply understand the challenges and joys of building and maintaining a successful business in a pretty crowded market. But we’ve learned some amazing strategies after being in the trenches for 27 years. They’ve worked well for us, and we use many of them to help our clients become trusted leaders in their markets, too. And we’d be honored to help you. Let’s talk.