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Category: Branding

Blog

How One Brand Has Flipped the Industry on its Head

Why They’ve Been So Successful and What We Can All Learn From Them If you live in the Dallas-Fort Worth or Houston areas and you haven’t seen or heard of sexy teeth, you’re just not paying attention. A Texas dental group has single-handedly repositioned a mundane, routine service (one that many people dread!) and made […]


How to Master Direct-to-Consumer Medical Marketing

Brand Your Differentiator Many physicians don’t think that their “product” is something that can/should be marketed directly to the consumer. In most cases, that’s simply not true. In fact, for many specialties, direct-to-consumer marketing presents a great opportunity to grow your practice in a very strategic way. Here’s why. Consumers (i.e., your future patients) are […]


Right Where She’s Supposed to Be

Meet our Director of Creative Services, Kylie by Tammy Hinojos, Director of Editorial Services Every team has one. You know the type. The steady, thoughtful one. Dependable to her core. The one who remembers all the stuff the rest of us forget (like watering the plants, writing the thank you notes and asking about your […]


The Importance of Establishing a Brand Identity

By Kylie Lupher, Director of Creative Services Brand identity is the backbone of your business. Everything you produce, sell, market or say must always follow the same brand identity. A successful identity is easily recognizable among your market and makes your brand uniquely yours. But, what is brand identity and how do you create a […]


Let Your Message Match the Moment

We were asked recently to participate in a webinar called the “Refractive Resurrection”. It was a one-hour candid discussion hosted by an industry partner, featuring a panel of marketing experts sharing growth strategies and marketing ideas in the days of COVID-19. Surgeons and practice administrators representing more than 100 ophthalmology and optometry practices attended this […]


3 Simple Steps to Build Brand Ambassadors

What’s the Best Kind Of Advertising? By Cyndi Miller, CEO, Miller Public Relations The kind you don’t pay for of course! Wouldn’t it be GREAT if you could have dozens (even hundreds!) of fans working for you and not even have to pay them? Well, you can, I promise! It starts with creating the most […]


YES! We Can Help Make Your Website Pop!

By Cyndi Miller, CEO of Miller Public Relations If you’re Googling something like, “What makes a great website” or “website help”… Stop. In the name of strategic and tactical marketing, just stop and take 3 minutes to read this blog to determine that Miller Public Relations can help improve your website. Why 3 minutes? According […]


YES! We Can Help You with Reputation Management

By Cyndi Miller, CEO of Miller Public Relations “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” –Abraham Lincoln Have you Googled or otherwise searched your company name lately? If not, you need to. We live simultaneously in a global […]


Your Front Office: Asset or Liability?

By Cyndi Miller, Miller Public Relations, CEO “Sign in and have a seat. We’ll call you when we’re ready for you.” (delivered with no eye contact) Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the […]


Roll Out the Red Carpet!

By Cyndi Miller, Miller Public Relations, CEO Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. […]