Category: Business Practices


When to Write & When to Design

Design or content? Content or design? Clearly, both are marketing cornerstones in building trust and growing an audience. Content marketing is a buzzword, for sure, and no one is arguing its importance in today’s best marketing strategies. But content marketing doesn’t exist in a vacuum. It lives inside a framework of design and technology. Without […]

Net Promoter Score: A Better Way to Connect with Customers & Drive Action

Why Do You Need a Net Promoter Score? Just because we’re in the digital age does not mean we’re done with word of mouth. In fact, with review platforms, social media and the comment sections of blogs speak more loudly than ever. The good news is there is a way to keep your finger on […]

Telephone Skills Still Matter

These days, there are countless ways to connect with customers. Texts, emails, virtual consults, to name a few. But in most cases, the phone is still the preferred way businesses communicate with customers and potential customers. Even if you partner with a call center to help answer and make calls, you still need to make […]

Attitude is Everything

5 Ways Your Attitude Can Make or Break You in Business (and in Life!) By Cyndi Miller It has been said that the factor that will determine your success and forge your future—more than anything else— is your attitude. Did you get that? Not your intellect. Not your good fortune or careful planning. Not your […]

Importance of Teamwork in Times of Working Remotely

In a successful business, teamwork is the cornerstone of a thriving workplace. We all know that in order for your business to thrive, each team member has to not only excel in their own role but also be able to come together with other team members to master an efficient workflow! But what happens to […]

3 Things That Can Kill a Campaign

By Amanda Polk As a professional marketer, I like to build new client relationships on a foundation of proper expectations. No glitz, glamour or empty promises here! Marketing works. Of course it does! But you have to be artful in your implementation. Executing a solid strategy goes way beyond the creative (even if it’s straight […]

Re-Engagement Strategies—Beyond the Shutdown

How was your pandemic spring? Yeah, ours, too. But as they say about lemons, we’ve been mixing up some great lemonade over here—brainstorming ideas, talking to clients, researching trends, tweaking our own messaging and then helping our clients use this downtime to tweak theirs. To help continue the conversation about the best ways to emerge […]

Let Your Message Match the Moment

We were asked recently to participate in a webinar called the “Refractive Resurrection”. It was a one-hour candid discussion hosted by an industry partner, featuring a panel of marketing experts sharing growth strategies and marketing ideas in the days of COVID-19. Surgeons and practice administrators representing more than 100 ophthalmology and optometry practices attended this […]

TeleHealth is a Path Forward in the Days of COVID-19

Keeping Doctors and Patients Connected As the world grapples with the mitigation efforts (hello, social distancing) required to navigate a world health pandemic, healthcare practices of every type are getting up to speed. They’re rolling out telehealth services, online chat, virtual appointments and all kinds of remote services. Recent weeks have kept us busy helping […]

Want to Grow Your Business in 2020?

Kick Average to the Curb and Commit to Doing Something Remarkable Author, speaker and success coach Jen Sincero is credited with many amazing and candidly honest quotes about everything from life and purpose to success and money. Her book “You Are a Badass at Making Money” is an excellent read and not just for the […]