Category: Business Practices


Attitude is Everything

5 Ways Your Attitude Can Make or Break You in Business (and in Life!) By Cyndi Miller It has been said that the factor that will determine your success and forge your future—more than anything else— is your attitude. Did you get that? Not your intellect. Not your good fortune or careful planning. Not your […]

Importance of Teamwork in Times of Working Remotely

In a successful business, teamwork is the cornerstone of a thriving workplace. We all know that in order for your business to thrive, each team member has to not only excel in their own role but also be able to come together with other team members to master an efficient workflow! But what happens to […]

Re-Engagement Strategies—Beyond the Shutdown

How was your pandemic spring? Yeah, ours, too. But as they say about lemons, we’ve been mixing up some great lemonade over here—brainstorming ideas, talking to clients, researching trends, tweaking our own messaging and then helping our clients use this downtime to tweak theirs. To help continue the conversation about the best ways to emerge […]

Let Your Message Match the Moment

We were asked recently to participate in a webinar called the “Refractive Resurrection”. It was a one-hour candid discussion hosted by an industry partner, featuring a panel of marketing experts sharing growth strategies and marketing ideas in the days of COVID-19. Surgeons and practice administrators representing more than 100 ophthalmology and optometry practices attended this […]

TeleHealth is a Path Forward in the Days of COVID-19

Keeping Doctors and Patients Connected As the world grapples with the mitigation efforts (hello, social distancing) required to navigate a world health pandemic, healthcare practices of every type are getting up to speed. They’re rolling out telehealth services, online chat, virtual appointments and all kinds of remote services. Recent weeks have kept us busy helping […]

Want to Grow Your Business in 2020?

Kick Average to the Curb and Commit to Doing Something Remarkable Author, speaker and success coach Jen Sincero is credited with many amazing and candidly honest quotes about everything from life and purpose to success and money. Her book “You Are a Badass at Making Money” is an excellent read and not just for the […]

Does Your Marketing Plan Include a Solid Patient Referral Program?

Tap into this oft-overlooked revenue booster with our help In today’s highly competitive marketplace, developing a strong referral network is critical to the success of your medical practice. If you want to grow revenue, you need to attract new patients on a consistent basis. In addition to other marketing and advertising efforts, establishing a reliable […]

What We Talk About When We Talk About Conversation

Read anything about copywriting in the past decade and chances are someone has thrown around the word “conversational.” And chances are that even after a decade of hearing about it, you still don’t know how to take advantage of conversational language. To really nail this distinction, you have to go back to the most valuable […]

The Key to Happy Customers?

Take Good Care of the Team that Serves Them By Cyndi Miller, CEO of Miller Public Relations You’ve probably heard this or something similar before; “Take care of your people and your people will take care of your customers.” There’s a reason you’ve heard it before. It’s TRUE! But…just because something is true doesn’t mean […]

YES! We Can Help You with Best Practices

By Cyndi Miller, CEO of Miller Public Relations One of the first thoughts I had about writing this blog about best practices was we can help you create and preserve a culture of compassion in your practice. With that, “Everything is practice,” said Pele, the Brazilian soccer god and now retired humanitarian. As part of […]