Category: Competitive Focus

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Just How Valuable is Your Patient?

Here’s a hypothetical situation, but one that can easily become a reality with a little effort on your part. Assuming you are able to secure a millennial patient in their early 20s, you will have many opportunities to serve that individual over the course of their lifetime. Then, if a patient becomes an ambassador, referring […]


Choosing a Healthcare Marketing Agency: Six Things You Need to Know

By Cyndi Miller, CEO of Miller Public Relations Have you reached a crossroads in the growth of your practice where you realize it is no longer feasible to go it alone? Congratulations! I can’t think of a greater challenge to be faced with and the future success of your practice depends on what you do […]


Your Front Office: Asset or Liability?

Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated greeting […]


Roll Out the Red Carpet!

Cultivating a Culture of Hospitality in Today’s Business Model What can medical practices learn from the best hotels, spas and restaurants? A lot! Doctors have many years of training and often decades of experience in their chosen specialty. They treat diseases, restore health and most importantly save lives. It is noble and challenging work. While […]


Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]


Transform Your LipiFlow Treatment into a “LipiSpa” with 3 Simple Changes!

The LipiFlow Treatment is literally a ‘massage’ of the eyelids to release lipids from the blocked Meibomian glands that cause Evaporative dry eye. Why not make this simple in-office ‘massage’ procedure more spa-like with a few simple additions to the treatment process? Here are 3 easy ways you can create a more welcoming and comfortable […]


Resolution Series: What is Responsive Website Design for Medical Practices? (Hint: Think MOBILE)

As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition. The questions keep pouring in about the […]


3 Practical Ways to Eliminate No-Shows TODAY!

No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]


Competitive Focus, Part 2

This is the second half of a two-part series outlining how to gauge your competition. Missed the first part? No worries, it’s right here.  Welcome back to our series on turning your competition into mince-meat by tracking their every move and optimizing your practice’s position in the marketplace. In the previous article, we discussed why it’s […]


Competitive Focus, Part 1

What are your competitors doing to market their practices? It’s a question that occupies the minds of our clients, a valid concern in the competitive focus and landscape of their respective practices. But keeping a pulse on your competition is only half the equation. What do you do with that information once you have it? […]