Category: Copywriting

Blog

Yes! Blogging is Good for Business

By Cyndi Miller, CEO of Miller Public Relations Want to greatly improve your return on investment (ROI) through content marketing? Content-rich pages are very important pieces of “real estate” on your website. Speaking of real estate, the key strategy in purchasing prime property is location, location, location. Within a website, in addition to having necessary […]


EMAIL – A 7-Part “Write Winning Emails” Formula

OK, now that we’ve covered some phone rules, let’s move on to email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a spammy […]


Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]


It’s All About the Headline? 10 Perspectives

Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD […]


7 Must-Do Tips for Writing a Killer Blog Post

Are you thinking about starting a blog? Maybe you’ve already begun but need a little guidance. Whether you’re a beginner or a self-proclaimed pro, we’ve outlined 7 tips to help your blog attract the attention it deserves. 1.)  First and foremost, blog about a topic you’ve known and enjoyed for a while. Arguably, the worst […]