Design or content? Content or design? Clearly, both are marketing cornerstones in building trust and growing an audience. Content marketing is a buzzword, for sure, and no one is arguing its importance in today’s best marketing strategies. But content marketing doesn’t exist in a vacuum. It lives inside a framework of design and technology. Without […]

Blogs. You’ve been told your website needs them. But does anyone even read them? And how do you even write them? What should they be about? And what about SEO? And Google rankings? And what even is a keyword?!? If you’ve got questions about a content strategy for your business, we’ve got answers. In this […]

By Cyndi Miller, CEO of Miller Public Relations Want to greatly improve your return on investment (ROI) through content marketing? Content-rich pages are very important pieces of “real estate” on your website. Speaking of real estate, the key strategy in purchasing prime property is location, location, location. Within a website, in addition to having necessary […]

OK, now that we’ve covered some phone rules, let’s move on to email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a spammy […]

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]

Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD […]

Are you thinking about starting a blog? Maybe you’ve already begun but need a little guidance. Whether you’re a beginner or a self-proclaimed pro, we’ve outlined 7 tips to help your blog attract the attention it deserves. 1.)  First and foremost, blog about a topic you’ve known and enjoyed for a while. Arguably, the worst […]