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Category: Design

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The Importance of Establishing a Brand Identity

By Kylie Lupher, Director of Creative Services Brand identity is the backbone of your business. Everything you produce, sell, market or say must always follow the same brand identity. A successful identity is easily recognizable among your market and makes your brand uniquely yours. But, what is brand identity and how do you create a […]


When to Write & When to Design

Design or content? Content or design? Clearly, both are marketing cornerstones in building trust and growing an audience. Content marketing is a buzzword, for sure, and no one is arguing its importance in today’s best marketing strategies. But content marketing doesn’t exist in a vacuum. It lives inside a framework of design and technology. Without […]


Your Front Office: Asset or Liability?

By Cyndi Miller, Miller Public Relations, CEO “Sign in and have a seat. We’ll call you when we’re ready for you.” (delivered with no eye contact) Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the […]


It’s All About the Headline? 10 Perspectives

Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD […]