fbpx

Category: Digital

Blog

Net Promoter Score: A Better Way to Connect with Customers & Drive Action

Why Do You Need a Net Promoter Score? Just because we’re in the digital age does not mean we’re done with word of mouth. In fact, with review platforms, social media and the comment sections of blogs speak more loudly than ever. The good news is there is a way to keep your finger on […]


Blogs: The Workhorse of Your Content Strategy

Blogs. You’ve been told your website needs them. But does anyone even read them? And how do you even write them? What should they be about? And what about SEO? And Google rankings? And what even is a keyword?!? If you’ve got questions about a content strategy for your business, we’ve got answers. In this […]


Minds of Miller: Influencer Marketing Gone Wrong (and How to Get it Right)

By: Haynes Hudson Ever hear “any publicity is good publicity”? Well, we’ll save that argument for another time. Truth is, in this new world of social media and paid influencers, garnering any and all attention for your brand doesn’t always end with the win you think it will. By now, you’ve probably at least heard […]


Mobile-First is Making Big Waves in Growing Businesses

Yes! Mobile-First By Cyndi Miller, CEO of Miller Public Relations Are you reading this blog on a mobile device? Chances are yes, but let’s explore the role of mobile phones and their evolution as more consumers increasingly rely on this handy device to connect, answer questions, find destinations and navigate the world around them. Major […]


Conversion Killers to Avoid

By Cyndi Miller, Miller Public Relations, CEO Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but […]


Facebook Messenger – The Next Big Thing

By Cyndi Miller, Miller Public Relations, CEO OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new […]


Reputation Management

By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. […]


Content Marketing – The Method to the Madness

There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a place in […]


Text Messages – Everyone’s Favorite

OK, now that we’ve covered some email rules, let’s move on into text messages. Something like 95% of text messages are read within the first 3 minutes. How awesome is that? And for most of us, we would rather text than talk on the phone anyway. This makes text messaging a great tool in your […]


EMAIL – A 7-Part “Write Winning Emails” Formula

OK, now that we’ve covered some phone rules, let’s move on to email. Email is a highly underrated communication tool. Studies show that email marketing – when done right – can yield $40+ for every $1 invested. The big caveat there is the whole “Doing it right” part. Because most practices blast out a spammy […]