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Category: Marketing

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Building Relationships with Millennials Key to Building Your Brand

According to a Pew Research Center analysis of U.S. Census Bureau data, more than one in three American labor force participants (35%) are millennials, making them the largest generation in the U.S. labor force. They passed the Gen-Xers in 2017 and continue to make strides. Their enormous buying power cannot be ignored. Your marketing messages […]


Things 2020 Taught Us: Replace Bottom Line Thinking with Something Better

If your business is like so many others, then 2020 probably took a toll on your bottom line. The quarantine, the shutdowns, the skittish market, the restrictions, the uncertainty. For many business and medical practices across the nation, 2020 was a year for the books. The kind of book you never want to see or […]


Quizzes as a Lead Generation Tool

Do Quizzes Work? You know what I’m talking about. You’ve probably even taken a few yourself. What’s your ideal work environment? What kind of fighter are you? Are you ready to buy your first home? Who’s your ideal soulmate? (find out in less than one minute!) But here’s the truth: quizzes are one of the […]


Is Radio Still a Good Idea for Marketing?

I am often asked if radio is still a good buy in an advertising budget. While every situation is unique, the general answer is YES! Streaming audio services have been gaining subscribers in large numbers over the past few years and should be part of the conversation for a well-rounded marketing approach, but it has […]


The Queen of Yes, We Can!

Meet our Founder and CEO, Cyndi Miller By Tammy Hinojos, Director of Editorial Services What do you get when you combine an unrelenting passion for service, an unmatched drive to succeed and a wicked sense of humor? You get Cyndi Miller, founder and CEO of Miller Public Relations. She’s a little hard to pin down […]


When to Write & When to Design

Design or content? Content or design? Clearly, both are marketing cornerstones in building trust and growing an audience. Content marketing is a buzzword, for sure, and no one is arguing its importance in today’s best marketing strategies. But content marketing doesn’t exist in a vacuum. It lives inside a framework of design and technology. Without […]


Net Promoter Score: A Better Way to Connect with Customers & Drive Action

Why Do You Need a Net Promoter Score? Just because we’re in the digital age does not mean we’re done with word of mouth. In fact, with review platforms, social media and the comment sections of blogs speak more loudly than ever. The good news is there is a way to keep your finger on […]


Blogs: The Workhorse of Your Content Strategy

Blogs. You’ve been told your website needs them. But does anyone even read them? And how do you even write them? What should they be about? And what about SEO? And Google rankings? And what even is a keyword?!? If you’ve got questions about a content strategy for your business, we’ve got answers. In this […]


Telephone Skills Still Matter

These days, there are countless ways to connect with customers. Texts, emails, virtual consults, to name a few. But in most cases, the phone is still the preferred way businesses communicate with customers and potential customers. Even if you partner with a call center to help answer and make calls, you still need to make […]


Calculating Organic Social ROI

I know what you’re thinking! Why calculate ROI for organic social media posts? Is this truly an investment? The answer is yes, and an important one at that! Okay, so first things first, in the social media space, we count wins differently. This isn’t a cost per actual purchase or booking conversion, it’s how many […]