By Cyndi Miller, CEO of Miller Public Relations If you’re Googling something like, “What makes a great website” or “website help”… Stop. In the name of strategic and tactical marketing, just stop and take 3 minutes to read this blog to determine that Miller Public Relations can help improve your website. Why 3 minutes? According […]
By Cyndi Miller, CEO of Miller Public Relations “I’m thinking about my doorbell When ya gonna ring it, when you going to ring it.” – Jack White, The White Stripes I’m actually thinking about your doorbell. And how many new patients we can get walking through your door, not only once but for years and generations to […]
Here’s a hypothetical situation, but one that can easily become a reality with a little effort on your part. Assuming you are able to secure a millennial patient in their early 20s, you will have many opportunities to serve that individual over the course of their lifetime. Then, if a patient becomes an ambassador, referring […]
By Cyndi Miller, CEO of Miller Public Relations Wait. What?!? There’s no need to start over at the top. You read correctly the first time. If you have internal and/or external marketing needs – anything from targeted multi-channel advertising campaigns with the strongest digital presence to five-star team training coupled with an enhanced reputation management […]
By Cyndi Miller, CEO of Miller Public Relations Have you reached a crossroads in the growth of your practice where you realize it is no longer feasible to go it alone? Congratulations! I can’t think of a greater challenge to be faced with and the future success of your practice depends on what you do […]
Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but it’s worth devoting a section to these […]
OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for the almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new features in an effort to make […]
Sign in and have a seat. We’ll call you when we’re ready for you (delivered with no eye contact). Who doesn’t relate to this scenario? It nearly universally describes the initial greeting at most doctors’ offices, dentists’ offices and really any other service industry. And what about the initial call? It’s likely an automated greeting […]
By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. […]
There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture. Content marketing has a place in […]