fbpx

Category: Marketing

Blog

Schedule Released for Small Business Expo

Big Ideas, Big Connections in the Big D for Small Businesses! Small Business Expo is coming to Dallas in just a few short weeks, and we’re excited! As SBE’s chosen preferred marketing partner, we’ve enjoyed promoting this event designed to encourage and equip small businesses in the area. And after a year like last year, […]


Strategies for Retaining Patients in 2021

You’ve probably heard the phrase “Dance with the one that brought you”. In a nutshell, it means the person you are currently with is the person you should pay the most attention to. Translate that axiom to a business model, and it presents the perfect way to demonstrate the topic of this month’s blog: The […]


SMS Marketing in the Healthcare Space: Yes!

For any type of business, whether retail or service or even a medical practice, it’s important, if you’ve invested in marketing, that your marketing efforts are working, right? At Miller Public Relations, we’d like to propose that, if you’re not already, you take a serious look at using a simple tool that has some great […]


What do medical practices really want in a marketing agency?

When trying to find the right marketing or advertising agency to partner with, it’s helpful to determine what it is you actually want out of the relationship. Creative campaigns? A killer website? Expertise in media buying? Insider knowledge into the best ways to reach more potential patients? Effective content across many platforms? Sure, all of […]


Five Reasons You Shouldn’t Piecemeal Your Marketing

Your Business Needs a Comprehensive, Full-Service Marketing Agency Whether you’re a new business owner or you’ve been building your organization for some time, if growth is the goal, you need to think about how your marketing needs are or will be handled. And truthfully, it can be a complex and often confusing decision. Especially when […]


MPR Named Top Advertising and Marketing Agency by Digital.com

Exciting news! No, the daytime high temp isn’t going to drop below the 90s in the coming week. Not that exciting, Texas. But, still pretty exciting! Miller Public Relations was named a Best Marketing and Advertising Agency in Fort Worth for 2021! Digital.com evaluated 41 advertising and marketing agencies in Fort Worth-based on ten different […]


Patient Experience Goes Digital (and it’s here to stay)

Some things have changed forever. 2020 accelerated the adoption of digital tools in the healthcare arena, permanently altering the way patients access care and information. Accenture recently surveyed 2,700 patients all around the world and found that 60% say they want the choice to continue meeting with their healthcare providers and managing their conditions using […]


How One Brand Has Flipped the Industry on its Head

Why They’ve Been So Successful and What We Can All Learn From Them If you live in the Dallas-Fort Worth or Houston areas and you haven’t seen or heard of sexy teeth, you’re just not paying attention. A Texas dental group has single-handedly repositioned a mundane, routine service (one that many people dread!) and made […]


How to Master Direct-to-Consumer Medical Marketing

Brand Your Differentiator Many physicians don’t think that their “product” is something that can/should be marketed directly to the consumer. In most cases, that’s simply not true. In fact, for many specialties, direct-to-consumer marketing presents a great opportunity to grow your practice in a very strategic way. Here’s why. Consumers (i.e., your future patients) are […]


Someone Has to be the Mature One: Meet Geoff

Geoff Hays is the media buyer extraordinaire at Miller Public Relations. He’s been in this role since 2018, but a fun fact about Geoff is that he’s worked at Miller Public Relations (on and off, full-time, part-time and freelance) for about 20 years. Now, that’s some tenure! Geoff brings maturity, wisdom and experience to the […]