Read anything about copywriting in the past decade and chances are someone has thrown around the word “conversational.” And chances are that even after a decade of hearing about it, you still don’t know how to take advantage of conversational language. To really nail this distinction, you have to go back to the most valuable […]
By: Seb Barnes We love to read up on new trends and happenings in the world of advertising, but sometimes you need to look back to move forward. To keep our marketing minds sharp, we share our favorite articles around the office and this week we’re looking at this one from Medium. The history of […]
By Cyndi Miller, CEO of Miller Public Relations If you’re Googling something like, “What makes a great website” or “website help”… Stop. In the name of strategic and tactical marketing, just stop and take 3 minutes to read this blog to determine that Miller Public Relations can help improve your website. Why 3 minutes? According […]
By Cyndi Miller, CEO of Miller Public Relations “I’m thinking about my doorbell. When ya gonna ring it, when you going to ring it.” – Jack White, The White Stripes I’m actually thinking about your doorbell. And how many new patients we can get walking through your door, not only once but for years and generations to […]
Here’s a hypothetical situation, but one that can easily become a reality with a little effort on your part. Assuming you are able to secure a millennial patient in their early 20s, you will have many opportunities to serve that individual over the course of their lifetime. Then, if a patient becomes an ambassador, referring […]
By Cyndi Miller, CEO of Miller Public Relations Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference. –Robert Frost You may have come to a crossroads in your business where it makes strategic sense, and dollars and cents, to consider outsourcing your marketing activities. […]
By Cyndi Miller, CEO of Miller Public Relations Wait. What?!? There’s no need to start over at the top. You read correctly the first time. If you have internal and/or external marketing needs – anything from targeted multi-channel advertising campaigns with the strongest digital presence to five-star team training coupled with an enhanced reputation management […]
By Cyndi Miller, CEO of Miller Public Relations Have you reached a crossroads in the growth of your practice where you realize it is no longer feasible to go it alone? Congratulations! I can’t think of a greater challenge to be faced with and the future success of your practice depends on what you do […]
By Cyndi Miller, Miller Public Relations, CEO Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but […]
By Cyndi Miller, Miller Public Relations, CEO OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new […]