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Category: Marketing

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How to Master Direct-to-Consumer Medical Marketing

Brand Your Differentiator Many physicians don’t think that their “product” is something that can/should be marketed directly to the consumer. In most cases, that’s simply not true. In fact, for many specialties, direct-to-consumer marketing presents a great opportunity to grow your practice in a very strategic way. Here’s why. Consumers (i.e., your future patients) are […]


Someone Has to be the Mature One: Meet Geoff

Geoff Hays is the media buyer extraordinaire at Miller Public Relations. He’s been in this role since 2018, but a fun fact about Geoff is that he’s worked at Miller Public Relations (on and off, full-time, part-time and freelance) for about 20 years. Now, that’s some tenure! Geoff brings maturity, wisdom and experience to the […]


Can Influencer Marketing Sell Services?

A Spotlight on Successful Influencer Campaigns Without a Physical Product You’ve seen them. Instagram videos of A-list actors peddling everything from shampoo and workout wear to collagen for your coffee. Maybe you’ve even bought said shampoo, yoga pants or collagen. At the very least, you’ve seen and remember the campaigns, right? Why? Because they work. […]


The Importance of Patient Follow-Up

A few years ago, my son’s pediatrician retired, and I took him to see a new one for the routine physical he needed to play football at school. After this appointment, the new doctor personally made a follow-up phone call to see if everything met our expectations in the first visit. What?! I mean, my […]


Miller Public Relations Named Top Agency in Fort Worth by Expertise.com

We’ve got something exciting to share. Expertise.com recently scored 118 marketing agencies in Fort Worth, and Miller Public Relations was named in the top 20! Agencies were scored on more than 25 variables across five key categories, and Expertise.com analyzed the results to curate a hand-picked list of the best. The selection criteria included: Availability. […]


Building Relationships with Millennials Key to Building Your Brand

According to a Pew Research Center analysis of U.S. Census Bureau data, more than one in three American labor force participants (35%) are millennials, making them the largest generation in the U.S. labor force. They passed the Gen-Xers in 2017 and continue to make strides. Their enormous buying power cannot be ignored. Your marketing messages […]


Things 2020 Taught Us: Replace Bottom Line Thinking with Something Better

If your business is like so many others, then 2020 probably took a toll on your bottom line. The quarantine, the shutdowns, the skittish market, the restrictions, the uncertainty. For many business and medical practices across the nation, 2020 was a year for the books. The kind of book you never want to see or […]


Quizzes as a Lead Generation Tool

Do Quizzes Work? You know what I’m talking about. You’ve probably even taken a few yourself. What’s your ideal work environment? What kind of fighter are you? Are you ready to buy your first home? Who’s your ideal soulmate? (find out in less than one minute!) But here’s the truth: quizzes are one of the […]


Is Radio Still a Good Idea for Marketing?

I am often asked if radio is still a good buy in an advertising budget. While every situation is unique, the general answer is YES! Streaming audio services have been gaining subscribers in large numbers over the past few years and should be part of the conversation for a well-rounded marketing approach, but it has […]


The Queen of Yes, We Can!

Meet our Founder and CEO, Cyndi Miller By Tammy Hinojos, Director of Editorial Services What do you get when you combine an unrelenting passion for service, an unmatched drive to succeed and a wicked sense of humor? You get Cyndi Miller, founder and CEO of Miller Public Relations. She’s a little hard to pin down […]