Why Do You Need a Net Promoter Score? Just because we’re in the digital age does not mean we’re done with word of mouth. In fact, with review platforms, social media and the comment sections of blogs speak more loudly than ever. The good news is there is a way to keep your finger on […]
Posted in Business Practices, Digital, Marketing, Reputation Management | August 27, 2020
Do Online Reviews Really Matter? (hint: your reputation is directly linked to your revenue) In a word, yes. Your online reviews matter a great deal so you (literally) can’t afford to ignore them. In 2019, most people know that reviews and online reputation now play a major role in consumer spending decisions; that includes how […]
Posted in Reputation Management | July 12, 2019
By Cyndi Miller, CEO & Tammy Adams, Editorial Director at Miller Public Relations Eliminate the Who; Focus on the Why and How Instead Anyone formally trained in journalism or communications surely remembers learning how to incorporate the Who-What-When-Where-Why-and-How model of writing into every piece produced. A journalistic jewel to be sure, but we’d like to […]
Posted in Reputation Management, Staff Members | March 1, 2019
By Cyndi Miller, CEO of Miller Public Relations “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” –Abraham Lincoln Have you Googled or otherwise searched your company name lately? If not, you need to. We live simultaneously in a global […]
Posted in Branding, Reputation Management, Search Engine Optimization | May 8, 2018
By Cyndi Miller, Miller Public Relations, CEO Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but […]
Posted in Business Practices, Digital, Marketing, Reputation Management, Track Your Leads | August 8, 2017
Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]
Posted in Branding, Business Practices, Competitive Focus, Copywriting, Digital, Increasing Web Traffic, Marketing, Miller Public Relations, Reputation Management, Social Media, Track Your Leads | February 13, 2017
No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]
Posted in Business Practices, Competitive Focus, Marketing, Reputation Management | June 24, 2013
How to avoid invisible patients NOTE: If you run a business and not a medical practice, this blog post is 100% applicable to you as well. Just replace the word “patient” with “customer”… Like any courteous patient, you arrive for your 11:00 a.m. appointment 15 minutes in advance and take a seat next to a […]
Posted in Business Practices, Reputation Management, Staff Members | November 15, 2012