By Cyndi Miller, CEO & Tammy Adams, Editorial Director at Miller Public Relations Eliminate the Who; Focus on the Why and How Instead Anyone formally trained in journalism or communications surely remembers learning how to incorporate the Who-What-When-Where-Why-and-How model of writing into every piece produced. A journalistic jewel to be sure, but we’d like to […]
By Cyndi Miller, CEO of Miller Public Relations “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” –Abraham Lincoln Have you Googled or otherwise searched your company name lately? If not, you need to. We live simultaneously in a global […]
By Cyndi Miller, Miller Public Relations, CEO Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but […]
By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. […]
Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]
No-Shows. They’re the bane of most medical and dental practices. They certainly drain resources and frustrate the clinical staffs. They aren’t profitable! Yet no-shows continue to happen day after day, oftentimes leaving you feeling as if this situation is out of your control. The good news is: You ARE in control. You CAN reduce your […]
How to avoid invisible patients NOTE: If you run a business and not a medical practice, this blog post is 100% applicable to you as well. Just replace the word “patient” with “customer”… Like any courteous patient, you arrive for your 11:00 a.m. appointment 15 minutes in advance and take a seat next to a […]