Category: Social Media

Blog

Yes! Blogging is Good for Business

By Cyndi Miller, CEO of Miller Public Relations Want to greatly improve your return on investment (ROI) through content marketing? Content-rich pages are very important pieces of “real estate” on your website. Speaking of real estate, the key strategy in purchasing prime property is location, location, location. Within a website, in addition to having necessary […]


Facebook Messenger – The Next Big Thing

OK, now that we’ve covered some text message standard practices, let’s move on to Facebook Messenger guidelines. Facebook Messenger is quickly growing as a messaging format for the almost 2 billion Facebook users around the world. Facebook has put many resources behind its development, and they continue to add new features in an effort to make […]


Reputation Management

By Doug Miller, Miller Public Relations A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. […]


Content Marketing – The Method to the Madness

There is a large misconception floating around that asserts content marketing is nothing more than what you put on your organization’s blog. Not true! Yes, blogging is an integral component of content marketing for your practice or business, but it is only a part of the larger picture.   Content marketing has a place in […]


Tips and Tricks to Master the Digital Conversation: Lead Conversion Handbook

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]


Three Best Ways to Reach Millennials Using Marketing

Millennials were the first to grow up with technology at their fingertips. They are used to constant connection and most millennials will be connected to multiple devices at the same time. Brands must maintain constant communication with millennials. They need to be able to provide support whenever millennials want it. The 9-5 lifestyle is a […]


Millennials Defined (and Why We LOVE Them Anyway)

Oh, Millennials. Sweet millennials. Those darling cupcakes. Those fragile snowflakes…..the butt of all the good jokes. You’ve heard all the unflattering adjectives used to describe them…lazy…entitled…self-absorbed. But here at Miller Public Relations, we don’t embrace that mindset. And we coach our clients not to embrace it either. Let’s talk about why. If you do a […]


Yes, Tweets and Selfies Can Boost Your Revenue

The genie is out of the bottle. The world is changing—fueled by an endless stream of tweets and selfies. Today, social media’s emerging power players are Twitter and Instagram. Every day their influence seems to grow exponentially, especially when it comes to marketing. If your practice is still on the sidelines, you are missing valuable […]


Maximizing Your Online Presence

Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere? “Physicians […]


It’s All About the Headline? 10 Perspectives

Many marketers have noted, “It’s all about the headline.” Copywriters spent valuable time developing catchy headlines and editors have been known to hurriedly throw out a piece, simply because they couldn’t get past the headline. And with this in mind, we noticed something interesting today. One of Miller Public Relations’ valued clients is the USMD […]