Before you get started with all these conversion tools we’ve shared in this series, we wanted to share with you a few of the most common mistakes that practices make when reaching out to their online leads. We’ve alluded to most of these elsewhere in this series, but it’s worth devoting a section to these […]

Ah, the phone. The original communication tool that has helped your practice make millions of dollars over the last couple of decades. You know if you can engage someone on the phone, your chances of booking the consultation skyrocket. (As long as your phone team is worth its salt) Not only is the phone effective, […]

Transform more of your online leads into happy patients This resource, which will come to you in a six-part series, is designed to set you up for success when you’re following up with prospects that come into the practice as online and social media leads. As you know, these online prospects can be difficult to […]

By Cyndi Miller, CEO of Miller Public Relations Ever had a bad phone experience when calling a doctor’s office? Ever get caught in a phone tree you couldn’t get out of? Yeah, me too. Remember the frustration you felt? As someone who works in the medical profession, it should be your constant goal to make […]

Ah, the good old days. There was one newspaper, three TV stations and a handful of radio stations. That was it. *Sigh* I bet lead tracking was easy back then. “Where did you hear about us?” “I saw your ad in the weekly newspaper.” Easy as that. That’s how I knew the newspaper ad was working half […]