Are you reading this blog on a mobile device? Chances are yes, but let’s explore the role of mobile phones and their evolution as more consumers increasingly rely on this handy device to connect, answer questions, find destinations and navigate the world around them. Major shifts from desktop to mobile devices are taking place whereby people are searching for content on-demand, in their hands.
Google recently announced it will prioritize website indexing from desktop usage to mobile for its search engine results page. This means mobile friendly has evolved into mobile-first. Google will now look at the mobile version of your website before it looks at the desktop version when determining how to rank your website in search results. This is big news. Whether you know it or not, you do have a mobile website, and Google can look up anything that can be pulled up on a mobile device—even if it doesn’t look so hot.
Fast fact: Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1% (Source: NetMarketShare). Wow! Google dominates on desktop and handheld.
What does a mobile-first strategy mean to your business? If you want to increase your search traffic, you will have to optimize for Google on smaller screen sizes. This means using truncated titles, meta-descriptions and considering the use of Google Accelerated Mobile Pages (AMP). Our digital media analytics specialists and Web designers at Miller Public Relations can help you with these highly technical challenges.
How Important Is A Mobile-First Strategy
I want to provide you some mobile marketing statistics that will, with our help, guide your overall marketing strategy for the coming year.
More than half of the people searching for a local business on a mobile device consider the physical address to be the most important piece of information on the website. After that, people want to find a map with driving instructions, hours and a telephone number. This suggests mobile users have researched the information they need (via Google) and have already made up their minds to use them. Google, of course, concurs that the mobile phone is the guide to problem-solving, citing that more consumers are becoming “research obsessed” and increasingly relying on their phones to get initial answers, self-diagnose and solve problems.
In the last two years, Google research reports an 80% growth in mobile searches using the word “best”, such as “best plastic surgeon” or “best ophthalmologist” usually with the words added: “near me.” Moreover, Google’s research shows that 70% of mobile researchers call a business directly from search results. That being said, people still rely on word of mouth from a reliable friend or family member when it comes to health and doctor decisions. The convenience of the smartphone just helps seal the deal. The expectation of a search is to find relevant information quickly and to solve problems.
Fast fact: 48% of consumers start mobile research with a search engine—but 33% go directly to the site they want (Source: SmartInsights). This is why you want to produce optimized content that makes it easier for your potential patient/customer to find you online. Miller Public Relations can help ensure your growing business is creating content that answers consumers’ questions up front and builds instant credibility. And we will optimize you for mobile search results.
MPR Is Your Digital Solution!
We are here to help grow your business. We are seeing growth in marketing budgets with the largest increase going to digital marketing tactics. We can help you get more mobile traffic as this shift continues. Feel free to grab your handheld and give us a call at 817.281.3440 or email email@example.com
Final fact: American adults are expected to spend on average 3 hours and 23 minutes per day on non-voice mobile media (Source: eMarketer, 2018). Need any more convincing?
“Mobile, mobile, mobile, yeah”–The Who
By Cyndi Miller, CEO of Miller Public Relations