By Doug Miller, Miller Public Relations
A 2016 survey of 4000 patients found that 84% of respondents used online reviews to evaluate doctors – double the figure from a similar survey in 2014 – and that nearly half would even go out-of-network to select a physician with better reviews than a similarly qualified in-network doctor. Over three-quarters of those respondents noted that use of online reviews was their first step in selecting a doctor.
As the saying goes, you only have one chance to make a first impression. Thus, reputation management has become an increasingly critical component of increased practice success.
Miller Public Relations provides a proactive, systems approach to enhancing client reputations. We assess what people have been saying about a client then build a broad footprint across key social media websites and traditional/legacy media outlets. We help our clients build a positive social media profile with high-quality content to generate business respect and market trust as well as “inoculate” the practice against inevitable attacks.
Further, we work with client staffs and install systems to help generate positive patient feedback and enhance word-of-mouth marketing. We provide 24/7 social media monitoring and, when necessary, we provide constructive responses to negative reviews or media coverage. If warranted, we aggressively pursue illegitimate attackers and secure negative review take-down agreements.
Miller Public Relations’ reputation management approach is responsive, sustained, broad and effective. We have the staff, creativity and passion to generate positive media presence and suppress negative content. When combined with search engine optimization efforts and persuasive customer testimonials, we help ensure that prospective customers’ impression of our clients is one of confidence and respect.