As we start 2014, we’re offering a series of articles regarding hot topics in marketing that can pay huge dividends for your practice. It’s called our 2014 Resolution Series. Pay close attention as these can be game-changers in converting more patients and gaining market share from your competition.
The questions keep pouring in about the topic of Responsive Website Design for medical practices, so we thought it would be the perfect start to our 2014 Resolution Series!
What is Responsive Website Design?
So exactly what is a “responsive” website anyway?
No, it doesn’t have anything to do with how well people respond to it (though that was my thought when I first heard the term).
Actually, ‘responsive’ refers to the actual coding of the site, which dynamically ‘responds’ to the size screen it is being presented on.
Whether someone is viewing your website on a mobile device, a tablet or a desktop computer, a responsive site gracefully and automatically re-sizes and morphs to offer the site visitor the optimal site interaction on his or her particular screen.
The result is a site that is clear to view, easy to click and browse, and allows the visitor to take action directly from the mobile device.
Why is Responsive Design Important for Medical Practices?
Mobile website browsing has grown significantly each year for the past 5 years. In fact, statistics show that mobile website page views and even mobile e-commerce revenue will surpass their desktop counterparts in the very near future.
Think about it – With today’s mobile technology and connectivity, we don’t have to wait for anything. We all have computers in our pockets.
Curious about that new restaurant a friend just told you about? Look it up right now.
Can’t remember that Nic Cage movie where he helped Sean Connery invade Alcatraz and save San Francisco? Look it up right now.
(It’s “The Rock” by the way)
Just heard a commercial for that vision correction center and want to see if they’re open today? Look it up right now.
You do it. I do it. Everyone does.
So when we look at our clients’ website traffic to see how many mobile website visitors they’re getting, we see 25-35% of all web traffic coming from mobile devices. That means 1 out of every 3-4 visitors to your site are experiencing the site on a mobile device.
This is a LOT of potential patients.
The $64,000 Question: What Do Those Visitors See?
Have you ever visited a website on your phone or tablet that was NOT designed for mobile?
Maybe it had flash animation features that simply wouldn’t display. There was a big empty box there.
Maybe the site appeared so small, you were having to zoom in and scroll around to try to figure out exactly where to click.
Maybe the menu links were tiny, so you keep clicking the wrong button.
I bet ALL of the above are true of times you’ve visited non-mobile sites on your mobile device. They are definitely true for me.
And what do most folks do in those situations? Get frustrated and leave the site!
If you don’t have a mobile version of your site (which you can easily discover by viewing your site on your smart phone), you could be losing as many as 1 out of every 3 prospective patients who visit your site.
Mobile users, the ones who statistically are more likely ready to take an action (call, submit web form, purchase something, drive to your location), are getting frustrated because their experience on your website is garbage.
And remember, this could be 1/3 to 1/4 of your site traffic. Heck, it could even be more!
The results of this could be devastating to your practice.
Take Action: Go Responsive
But take heart! Once your site IS mobile-friendly, the upside to this could be huge! After all, most of your competitors haven’t figured out mobile yet. Get out in front and take the lead now.
We’ve found responsive design to be the most effective way to provide an ideal user experience across all mobile devices.
With all the different variants of screen size out there, responsive design is the way to create a site that displays great on all of them.
Further, building a responsive site on a WordPress platform (the most popular Content Management System in the world) is the perfect combination.
Check out our post highlighting the reasons for WordPress vs. other platforms offered by web design firms. It’s important to understand the differences as it can save you quite a bit of trouble (and budget dollars) down the line.
If you have questions about Responsive Design, feel free to contact us directly – 817-281-3440. We’re happy to help you however we can!
Make it your goal to convert your site to Responsive Design in Q1 of 2014!