Guess what? You can’t spell practice without “PR” and Public Relations is an important part of our skill set at Miller Public Relations. So important, we put it in our name!
We love to help our clients (primarily medical practices) learn and embrace the tactics that will not only help them gain patients, but, more importantly, foster long-term positive relationships with them. The most valuable patient is a generational patient; one who will return again and again and who will refer their family, friends and coworkers.
After all, by basic definition, public relations is nothing more than a strategic communication process that builds mutually beneficial relationships between organizations and their publics. At Miller Public Relations, we have developed a PR formula that helps our clients accomplish this beautifully, seamlessly and consistently.
Here is a sampling of our PR arsenal:
No one likes to think it will happen to them. But it just may happen anyway. An upset patient who goes hog wild posting negative reviews online. A bad patient outcome that could turn into a bad news story.
If (when) something goes south, we’re here to handle it. Whether a carefully-crafted letter is called for or a larger strategic PR push, we will help you navigate the waves and steer the boat until the storm has passed. Consider us your emergency backup system.
Knowing what is said about your brand is key is to managing your reputation. A first step in getting “in the know” is being active in the community. That no longer just means your physical community, neighborhood, or city. That means your social media community as well.
With more and more people turning to review platforms for the opinions and experiences of previous customers, the platforms used are becoming more specialized. As the two main places people turn to for recommendations and reviews, Yelp and Google are constantly updated with patient experiences. Additionally, HealthGrades and Vitals are the go-to review platforms for everything medical. They are considered extremely reputable websites to rely on before scheduling an appointment with a medical professional, and are therefore crucial to key an eye on.
The management of and response to reviews are done by our team in a timely manner to ensure customers know their review has been seen and taken into consideration, and so your team knows what is being said about their customers’ experiences.
The best advertising is the kind you don’t pay for, right? But how do you get news outlets to pay attention to what you want to say? And to request an interview or more information? The well-crafted media pitch.
Media pitching is one of the best ways to entice people (journalists) to tell your story. With our experience, connections and expertise, your media pitch will stand apart. Interested in learning more about how we can help with this? Call us.
Have a new procedure to promote? A feel-good patient story? Or an event you need publicized? Let us craft a professional media release that will both meet criteria for syndication and will stand apart from the millions of other media releases awaiting pick up. We have the media connections and the know-how to make sure your news is heard about in any corner of the nation you desire.
Community outreach is a powerful tool for medical practices (and any other type of business) to use in marketing themselves in their community. Volunteering time or donating services or money within your community provides new opportunities to form relationships, allowing people to get to know you outside of an examining room. Another key benefit is that it just feels great to give back, to help, to serve. It can be a great team-building experience for your staff. Let us help you devise a winning community outreach plan.