Millennials now make up the largest portion of the workforce in America, steadily taking over the retiring Baby Boomers. Their enormous buying power cannot be ignored.
Here are seven things to keep in mind when marketing to millennials:
- Be Real.The prerequisite for building any relationship is trust. So, be yourself. You should aim to improve yourself, try new things and add value. But these actions need to come out of who you really are. The “fake it till you make it” mentality is exactly opposite of the direction you want to go with millennials.
- Be interested. Not just interesting. Interested people attract appreciation. Show and take a genuine interest in others. Get to know your millennials better not just out of morbid curiosity but in an effort to help or serve them more effectively. Appreciate the people you are serving. That will increase the value of your service to them.
- Be a proactive listener. When you take an interest and listen to people, they’ll provide important practical information you can use to create value in building your new millennial relationship. People are flattered when you make an effort to get to know them and seek information on how to serve them better. Understanding and appreciating what they want increases the value of what you can provide for them.
- Be empathetic. If you’re interested in millennials, then make the effort to truly know them by listening to the, you’ll better understand how they FEEL. The need to be understood is one of the highest human needs. Too often, people either don’t care or they don’t make the effort to understand how you really feel. “Be kind. Everyone you meet is fighting some kind of battle.”
- Be honest.Say what you’ll do. And do what you say. Don’t make promises you can’t keep.
- Be helpful. Pay attention. Little things make big differences with millennials. Lots of small things cumulatively make a huge difference. Millennials notice things because they have been stimulated their entire lives. Even things like holding a door open or holding an umbrella for someone. Remember your manners when dealing with millennials.
- Be prompt.Time is the one thing millennials don’t have a lot of. Nor do they have a lot of patience. Help them save time by being prompt and efficient. These are gifts with great value to building the millennial generation.
Marketing to millennials doesn’t have to be hard. Remember the basics you learned about in this series: the importance of mobile marketing, social media, paying attention to online reviews and, most important, being relevant and engaging!
If you are interested in creative, intelligent marketing designed to increase your millennial population, we would be delighted to consult with you, design for you, create a campaign for you…however we can help!
-The Miller Public Relations Team