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Tag: Google

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Maximizing Your Online Presence

Nothing has changed the face of commerce like the World Wide Web. Google processes a mind boggling 40,000+ search queries every second, more than 3.5 billion per day and 1.2 trillion per year! With so many people searching for everything under the sun including expert physicians, how can you stand out in the Googlesphere? “Physicians […]


How You can Join the Researching-Reviews-Before-Purchasing Movement

The way we make consumer decisions has drastically changed. Think back to the last time you purchased something over $100 – for example, a TV. Before the Internet Age, you would go to the store and ask the customer service representative what they thought was the best buy. You might ask your friends what TV […]


Do You Pass the So What Test?

Before you post on social media, first put it through the “So What” test. This is the easiest way to see if your social media is relevant. It’s easy. After every post, ask yourself, “So What?” Many fail at this test. Why? Because the company has only cared about one thing – their own best […]


Is Mobile Marketing Right For My Business?

A lot of attention has been placed on mobile marketing (otherwise known as marketing done for a mobile device – like a cell phone or tablet) recently. So, it has a lot of companies asking if mobile marketing is right for them. Let’s dive in to see if it is right for you. Immediate Response […]


Social media: Go, go, go or slow, slow, slow?

We are living in Generation NOW. Social media and the Internet have conditioned us to expect things instantly.  For example, you ask your followers for dinner suggestions and within minutes you have many options to choose from. As a consumer, my desire for an instantaneous response is no different when I’m posting to my friends […]


Don’t think social media is powerful? You will after reading this.

There are people who think of social media as some sort of peaceable kingdom – where everyone gets along and rainbows and butterflies are abundant. Sure, social media can seem a bit touchy-feely at times, but it has grown to be one of the most powerful tools online. Think about this: Twitter was used to […]


Everything you need to know about Google+

What is Google+? Simply put, Google+ is Google’s answer to Facebook. But is Google+ a straight copy of Facebook? Not really. The main difference is that Google+ acts as a social layer on top of every Google product. Now, you can +1 anything (think of +1’ing like Liking something on Facebook). It’s the same idea. […]


Got Your Head in the Cloud?

If you had not heard of “The Cloud” before yesterday, chances are good you have now that Steve Jobs has put his “i” on it. The cloud is not a new idea: Microsoft tells us to go to “To the cloud!”, Amazon launched its Cloud Drive (complete with Cloud Player for Web and Cloud Player […]


Do you know where your market is?

The famous ad starts out, “It’s 10 p.m., do you know where your children are?” Most of us, at any time of the day, may be wondering where our market it is. Of course, Facebook and Twitter are all the buzz right now – but your target market may not be on Facebook. Although the […]


Does caring = profits?

Social media is all about caring. Why are you on Facebook? Because you care about what your friends are doing. Whether or not you should care (especially about the 500th photo of your aunt’s cat) is another question. But we all are on social media because we care about the people we are connected to. […]