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Tag: reviews

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How You can Join the Researching-Reviews-Before-Purchasing Movement

The way we make consumer decisions has drastically changed. Think back to the last time you purchased something over $100 – for example, a TV. Before the Internet Age, you would go to the store and ask the customer service representative what they thought was the best buy. You might ask your friends what TV […]


Always ask, “How can I help?”

One thing we always hear is, “I want more followers.” Besides asking the business questions such as, “what do you want these followers/fans/likers/whatever to do?”, the big question we reply with is, “Why should someone follow your brand?” This is a tough question for most people in social media to answer. Think about that for […]


Who Really Wins with Negative Advertising?

In the last 15 years, LASIK Surgery has become the number one elective surgical procedure in the world. That’s not surprising given its consistent, predictable and proven outcomes, the increasingly affordability and patients’ appreciation for the life-changing, image-enhancing difference it makes. As the CEO of one of the nation’s most successful advertising agencies specializing in […]


Isn’t it amazing how much things have changed in the past couple of years?

Think about your everyday life. If you wanted to see what your cousin or aunt or work friend was up to a couple years ago, you’d have to give them a call. Now, it’s as simple as checking Facebook. They may even be on Twitter. Or, if they are very ahead of the curve, you […]