Design or content? Content or design? Clearly, both are marketing cornerstones in building trust and growing an audience. Content marketing is a buzzword, for sure, and no one is arguing its importance in today’s best marketing strategies.
But content marketing doesn’t exist in a vacuum. It lives inside a framework of design and technology. Without an eye-catching design, content is just, well, words on a page.
But, the question is worth considering. Is one more important than the other?
IMPORTANCE OF DESIGN
Design is crucial in this highly visual, technological, consumer-driven world. More than ever, people are on their phones, browsing the internet and social media platforms and we are bombarded with endless amounts of information (hello, sensory overload!). For these reasons, it’s more important than ever to have professional, clean and compelling design to catch someone’s attention… and keep it.
Great design will…
- Enhance the quality of your message
- Grab the user’s attention
- Portray mood/feeling/vision without saying a word
- Drive conversion/purchase
- Improve the user experience
- Communicate meaning/drives messaging
- Build consumer trust
IMPORTANCE OF WRITING
Ever heard the phrase, “content is king”? Back in the day, content marketing used to just be a way to set yourself apart from your competitors. But now, it has become a necessity for any modern brand. Content marketing is the heart of most successful digital marketing campaigns. Behind the curtain of every awesome brand is a wealth of valuable and relevant content that connects with the intended audience.
Great writing will…
- Tell your brand’s story
- Build consumer trust
- Influence conversions
- Improve SEO
- Bring in new leads
- Enable your brand to showcase subject matter expertise
- Set you apart from competitors
Your messaging will be most effective when design and content work together. Great copy is crucial. Great design is crucial. But neither will be very effective on their own. Think of it this way: The design is what is going to grab a user’s attention, and the words are what will keep it. What a beautiful dance.
At Miller Public Relations, we love to hit the dance floor! Whether you need campaign strategy, help with rocking it on social, branding, a content overhaul or even customer service and culture training, we’ve got you.